Long before 鈥渢he green鈥 was green; ahead of the 鈥渢he quad鈥檚鈥 signature north-campus crisscross; and decades before Ole, Viking Days, Vespers and even the Huddle鈥檚 early-morning coffee, 果冻传媒 got its start in Hillsboro, Illinois 鈥 650 miles east of Sioux Falls 鈥 as a place called Hillsboro Academy in 1835.
At the urging of Lutheran Scandinavian leaders, Hillsboro Academy was renamed The Literary and Theological Institute of The Lutheran Church of the Far West in 1846. A short time later, the school moved north to Springfield, Illinois, where it was renamed again 鈥 this time to Illinois State University. According to school records, a number of the nation鈥檚 early influencers attended ISU, including former Secretary of State John Hay and Robert Todd Lincoln, the son of Abraham Lincoln. (photo on right)
The College on Wheels
Nicknamed by historians as 鈥渢he college on wheels,鈥 Augustana wasn鈥檛 done moving yet.
By 1860, the still-young U.S. was on the brink of political and social catastrophe. Immigration was at an all-time high. In the South, plantation-owned slaves were harvesting 2 billion pounds of cotton each year. At the same time, opposition and public outrage over slavery seethed through towns and villages in the North. In November of that same year, Abraham Lincoln was elected president and a month later, South Carolina officially seceded from the union. The first shots of the Civil War soon followed.
In the Midwest, the railroad, industry and farming opportunities drew Norwegian and Swedish immigrants by the thousands 鈥 all of whom were looking for a place to settle; somewhere to call home.
For Augustana鈥檚 founders, it was time to make a move.
The Augustana Seminary
On June 5, 1860, Norwegian and Swedish church leaders met in Jefferson Prairie, Illinois, to form the Scandinavian Evangelical Lutheran Augustana Synod. The controversial move paved the way for Professor Lars Paul Esbjorn and a group of followers to establish a completely new institution 鈥 the Augustana Seminary. Christened in the basement of the Norwegian Lutheran Church on Franklin Street in Chicago, the Seminary鈥檚 name was drawn from the Augsburg Confession in 1530, during the time of the Reformation. The document鈥檚 Latin designation was the 鈥淐onfessio Augustana.鈥
Augustana Seminary held its first class on Sept. 1, 1860 鈥 a founding date shared with Augustana鈥檚 sister-college, Augustana College in Rock Island, Illinois. Today, the two schools are among the oldest of the 40 colleges and universities affiliated with the Lutheran Church.
The Division

By 1863, Rev. Tuve Hasselquist, president of the Augustana Synod, lobbied for another move. Hasselquist believed that moving the Seminary to a rural area populated primarily by Scandinavians would be in the best interest of the growing school. Plus, the Illinois Central Railroad promised land if the school relocated. After a vote, the Seminary (photo on right) moved from Chicago 100 miles southwest, to Paxton, Illinois, and Hasselquist became the school鈥檚 second president.
Craving their own identity, the Seminary鈥檚 Norwegian leaders made the decision to separate from the Swedes. They purchased a building in Marshall, Wisconsin, and in 1869 formed the Augsburg Seminary and Marshall Academy (photo on left). Wisconsin farmer and Norwegian immigrant Endre Endresen Eidsvaag gave a bell to the school. A year later, in 1870, the Norwegian Augustana Synod was founded. In 1875, Augustana Seminary moved from Paxton to Rock Island, where it has remained since.
Moving West

By the late 1870s, the nation鈥檚 western frontier was bulging. In 1881, leaders of the Norwegian Augustana Synod made the decision to 鈥渇ollow the people鈥 and settled in Beloit, Iowa. While in Beloit, the school reclaimed the name, Augustana Seminary and Academy. In 1884 with the institution needing more room, a group of Canton, South Dakota, citizens across the Big Sioux River pooled their money and bought the Naylor Hotel and offered the building to the Augustana Synod 鈥 with the condition that the school move from Beloit to Canton. The Seminary remained in Beloit and the name of the school was changed to Augustana College. By 1903, the College moved into a permanent home, its first in 43 years, on the east side of Canton along with the Eidsvaag Bell.
Home, Summit Avenue

Twenty-five miles to the north in Sioux Falls, the Lutheran Normal School opened its doors in 1889. Housed in what is now known as Old Main, the Lutheran Normal School鈥檚 mission was to prepare teachers.
By 1918, city and business leaders lobbied hard for Augustana to relocate to Sioux Falls. Church leaders made the decision to merge Augustana College in Canton with the Lutheran Normal School in Sioux Falls under the name Augustana College and Normal School (ACNS). The Eidsvaag Bell was installed in the school's belltower. In 1926, "and Normal School" was dropped from the name and the site in Canton eventually became . Despite the similarities in name, it was no longer affiliated with the college and ultimately closed in 1971. (In front of Ladies Hall. Inset: Ladies Hall and Normal School above.)
The 2010-11 academic year marked Augustana College鈥檚 sesquicentennial. Campus officials and the school鈥檚 nearly 1,800 students planned a number of commemorative events to celebrate the College鈥檚 150th year. On June 5, 2010, Augustana President Rob Oliver and Augustana-Rock Island President Steve Bahls commemorated the 150th anniversary of the formation of the Scandinavian Evangelical Lutheran Augustana Synod during a ceremony at Jefferson Prairie Lutheran Church in Poplar Grove, Illinois. Oliver and Bahls gathered at a table used by the original founders during the creation of the Augustana Synod鈥檚 first constitution to sign a Sesquicentennial Compact 鈥 a document that affirmed each school鈥檚 academic mission and desire to remain committed to the mission of Lutheran higher education.
On Sept. 1, 2015 鈥 155 years to the date of the institution's founding, the name was changed to 果冻传媒 to better reflect the broadening of Augustana's academic mission.
The Next Chapter
Augustana鈥檚 storied past is just as exciting as its future. Over the next decade, the university will continue to implement its strategic plan 鈥 鈥 passed by the university's Board of Trustees in December 2019.
Notable Events
All "firsts" identified are associated with Augustana College and not the Lutheran Normal School (LNS). For instance, the first band at LNS was in 1896. At Augustana, the inaugural year of the band was 1908.